
"Playboy's rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men's fragrance line," said Bernd Beetz, CEO, Coty Inc.
"With Coty's global success and impressive fragrance industry expertise, they were clearly the right partner for our fragrance debut," said Christie Hefner, Chairman and CEO of Playboy Enterprises, Inc.
"Just as Francois Coty revolutionized the fragrance industry over 100 years ago, my father started a revolution over a half century ago. There is no one better to work with on the development of Playboy's first global fragrance."
The new fragrance is scheduled for global distribution fall 2008 with plans to launch in Europe, North America, Latin America and Asia. A product launch event is being planned for this summer...
Coty was created in Paris in 1904 by Francois Coty, credited with founding the modern fragrance industry.
Today, Coty Inc. has annual net sales in excess of $3.5 billion...