Tuesday, February 21, 2006
Swank The new Muse For Guerlain
February 21, 2006
Maison Guerlain has signed actress Hilary Swank to a 3-year contract as company spokesperson for a new fragrance to be launched September 2006.
In recent years, Guerlain has turned to its historical values to attract customers in search of more refined and more contemporary luxury.
Recent successful launches of 'L'instant de Guerlain', 'Kiss Kiss' lipstick and 'Orchidee Imperiale' skincare cream, along with the reopening of a boutique on the Champs- lysees, are proof of the company's new momentum.
"Guerlain expands its international presence by associating its name with a muse," the company said.
"More than just a face, Guerlain searched for a personality and character embodying the Guerlain spirit. Both a muse and a spokesperson, Hilary Swank will inspire...Hilary is bold and confident, yet full of emotion and truly genuine. It is this remarkable spirit that appealed to the directors of Guerlain."
Swank, will present at the 78th Academy Awards ceremony March 5th.
In addition to the Oscar for her performance as 'Brandon Teena' in "Boys Don't Cry", Swank won the Golden Globe Award for 'Best Actress in a Drama'. She then appeared in supporting roles opposite Cate Blanchett and Keanu Reeves in Sam Raimi's "The Gift" and opposite Al Pacino and Robin Williams in Christopher Nolan's "Insomnia".
Swank recently starred as 'Alice Paul' in HBO's "Iron Jawed Angels" and honoured with both SAG and Golden Globe nominations.
Swank was most recently seen starring opposite Clint Eastwood and Morgan Freeman in Eastwood's "Million Dollar Baby", winning a second Academy Award for 'Best Performance by an Actress in a Leading Role'.
She will next be seen in a supporting role opposite Scarlett Johansson and Josh Hartnett in Brian De Palma's "Black Dahlia" and starring in "The Reaping" for Warner Brothers.
Swank is currently shooting "Freedom Writers", the true story of Long Beach schoolteacher, Erin Gruwell.
Posted by Michael Stevens on Tuesday, February 21, 2006